Give your direct mail project a personalized makeover
With our variable digital printing (VDP) solutions, Preferred Marketing Solutions has raised on-demand printing to a new level. Personalization and efficiency mean higher return on investment and cost savings for you.
Variable-data printing combines information from database records with preset document design. Using the sophisticated capabilities of the Kodak NexPress, we are able to print direct-mail pieces with messages customized to your customers. A full range of personalized targeting is available – from simply changing a name and address to printing fully personalized one-on-one communications containing images, text, graphics and even layouts unique to each recipient.
Because these messages and offers can be tailored to match recipients’ needs and desires, they greatly enhance their “pleased to receive” reaction. This means greater participation and higher response.